Some of the benefits to being under the same parent company is we have worked to make a very compelling subscription price - affordable even for independent editors. In the past, many Adobe users felt they needed to choose either Sapphire or Continuum because of price or specific features.
Boris fx 10 full pro#
How does this merger benefit your customers, particularly Premiere Pro users? From the outside, the Boris FX-Imagineer Systems-GenArts merger seems like a monopoly on visual effects software. The recent joint v11 release - same version number is a coincidence - is a testament to the successful joint work of combined teams, including the UK-based Mocha team. Both products are now developed side-by-side with one unified engineering team, sharing plug-in programming tricks and advanced technologies.
In 2014, we merged Mocha with our product family, and integrated it into our Boris Continuum package. This spurred our interest in the Academy Award-winning Mocha product. By that time, our products included motion tracking, masking, and roto. Around the same time, we acquired Final Effects Complete, the venerable After Effects filter package, originally created by Cycore, the Swedish developer. The opportunity to reconnect with that part of the market was very exciting to me. In 2005, Boris FX purchased Media 100, the very company where I started my NLE development career. It was included with all FCP versions up to version 7.
Boris fx 10 full generator#
In early 2000, we signed a deal with Apple’s emerging Final Cut Pro editor to supply the title generator called Boris Title 3D. We transitioned from basic DVE and transitional effects to motion graphics, text, and 3D. The company quickly grew, expanding into Avid and many other systems of that era. I won Best in Show at MacWorld Boston, 1995, for a DVE plugin package that supported Adobe Premiere and Media 100. It was a thrilling experience.Ī couple of years later I started Boris FX, the first NLE plug-in company. We brought the working prototype to NAB Show in Las Vegas, 1993, where we demonstrated accurate playback of NTSC video on a Macintosh hard drive. I had my first introduction to digital video in the early nineties while working on the initial release of the M100 NLE system.
Tell us about yourself, your history, and your journey to become the CEO of Boris FX.
You’ve had a long career and played a legendary role in the plug-in industry.
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